Lichtenbergianism: Building the online empire

Back to work.

When last we looked in on Lichtenbergianism: procrastination as a creative strategy, I was reading through The Essential Guide to Getting Your Book Published [EGGYBP] and working on all the advice contained therein.  Chapter 2 deals with one’s online presence and how to capitalize on that.

Okay, I’ve read the chapter a couple of times and I have to admit I’m kind of stuck in a little mental eddy.  I know what they’re talking about, of course, and I’ve seen all of the strategies and platforms in action, but where I’m stuck is figuring out how best to proceed.

There are a couple of stumbling blocks.  The first is deciding on who I want to be in this endeavor.  I already have this blog, and accounts with Twitter, Tumblr, Imgr, and Instagram, not that I use them (because I don’t have to.)

But I think it’s wise—and smart—to split Dale Lyles from Lichtenbergianism.  I can post my liberal rants or muse on the aspects of ritual in the 3 Old Men or post my music and William Blake’s Inn sketches—but that’s muddying the waters when it comes to attracting a “permission base” to Lichtenbergianism.  Anyone who heads to the intertubes looking for Lichtenbergianism ought to be able to be immersed in it.

That means a separate website/internet presence based completely on the book and any services/goods I might be offering.  (What, you don’t want to buy a Lichtenbergian brand Waste Book? Or a Cras melior est hoodie?)

So there’s the first stumbling block.  Do I want to go to the trouble of establishing lichtenbergianism.com and @TheLichtenbergian and all that before anyone shows any interest in the book, or do I need to do that in order to attract interest in the book?  Ugh.  Around and around I go.

The second stumbling block is the incredible amount of time/work it takes to establish that permission base of online followers.  I’m going to be posting about the different strategies in Chapter 2, but a lot of them deal with joining one’s online community.

Who, exactly, is that?  I work in a vacuum here in Newnan, and of course that’s my own fault for not looking for my “community” online, but which community is that?  Writers?  Painters?  Gardeners?  Efficiency experts? Creativity gurus?  All of the above?

Thinking that I have to spend hours a day checking on these communities and establishing a presence there just gives me the fantods.

Oh well.  Excelsior.

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