Hey, Southtowne Marketing, can we talk?

Hey, Mark! Can I call you Mark? It’s OK if that’s not your name, because clearly you don’t know my name either.

How do I know that? Because you addressed the envelope like this:

That’s my first clue that you’re working off a database that only selects the first name, i.e., you don’t know me personally and probably only want me to give you money. Normally I can spot a computer-printed  “handwritten” address, but yours looked real enough. Sure, I thought, it’s possible that some minion out at Southtowne (to which I’ve been multiple times for minor reasons over the past few days) might have sent me a thank you note or a survey or summat. So I opened it.

Ah, a newspaper clipping! Sometimes local companies will do that, send you a clipping of something you’ve done that ends up in the Newnan Times-Herald. However, I haven’t done anything recently that has been in the paper. But this had a sticky note on it.

Again with the ‘Martin.’ And who the hell was ‘B’? Barbara? Bill? Burgoyne? At this point, it was clear that I had been scammed again. It was nothing more than an ad:

Sorry for the crumpled page. I was heading to throw it in the fire when I decided to blog about this.

So, someone sat down and went through a stack of Times-Heralds or other newspaper, tore this out, folded it, (artfully tearing the middle), wrote a sticky note, attached it, and mailed it to me?

Not quite.

If we look at the top of the page, we find that there’s no publication info. This is not from a newspaper.

Sure, it says it’s from ‘Automotive • D-6,’ but where’s the newspaper name? The date? This is clearly a fabricated ad.

Even more data:

It’s not even a real stock market report. It’s a picture of a stock market report.

So, Mark — if I can call you Mark — let’s talk.  Let me explain to you that far from making me want to hit your ‘sale’ (which is when, exactly? you give days and times, but no dates), this kind of thing makes me want to call out there and berate whoever answers the phone. It’s dishonest and scammy, right in line with those phone calls that start out with “DON’T HANG UP!” or “THIS IS NOT A SALES CALL.” You’re faking a personal connection to trick me into giving you my attention. It is fraudulent in intent. I have no beef with Southtowne — I love my Equinox, and my service rep (the inestimable Paul Hardegree) is a dream, and once I decide I need a new car, I will more than likely deal with the Southtowne sales staff than not — but Mark, you need to be fired. Your tactics are slimy and offensive, not what I’ve come to expect from Southtowne.

Sincerely yours,

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