I clicked on a link from my Google homepage to a news article about the teabagger convention’s deciding it would put together an organizing strategy for national elections.
Generally speaking, I’m a marketing department’s worst nightmare: I ignore context, up to and including ads, banners, and in this case, even the website I was on. But as I read the article, I began to think that perhaps it was a bit clumsy for a news article linked from the front page of Google, the glaring apostrophe in it’s where it didn’t belong was a clue, so I glanced up at the top.
Foxnews.com. Oh. And then I got to the last sentence:
Don’t let anyone tell you this is not a big deal. If this gathering is unimportant and this movement is a mirage, why are it’s detractors so upset and it’s participants so upbeat?
Wow. Let me count the ways: second person direct address, editorializing (based on schoolyard logic, no less), and two incorrect it’s. The only thing missing is the phrase liberal media.